Differentiation in a business is built around the experience than product features alone. Companies after all are a reflection of the culture of its founders and continuing leadership afterwards which passes on the same across the organization, no matter it's size. That's why a Tata brand carries more value than Reliance. And unlike people, which generally don't change in fundamental thought process, a company can change its image significantly with change in leadership bringing new values.
Differentiation in a business is built around the experience than product features alone. Companies after all are a reflection of the culture of its founders and continuing leadership afterwards which passes on the same across the organization, no matter it's size. That's why a Tata brand carries more value than Reliance. And unlike people, which generally don't change in fundamental thought process, a company can change its image significantly with change in leadership bringing new values.
Interesting point.
I feel that the experience matters for individuals too: not just what one offers, but what is it like to work with them?